How we are funded
Sky Bet UK Guide Affiliate Disclosure
This is the Sky Bet affiliate disclosure for Sky Bet UK Guide. We are an independent site, not Sky Bet, and some buttons on our pages are affiliate links. If you open an account through one of them, we may earn a commission. You pay nothing extra for this. Any offer or terms you receive come from Sky Bet, not from us.
How our affiliate links work
Action buttons on our guides pass through a tracking link before they reach the operator's site. That link tells Sky Bet you arrived from us. If you register and place bets, Sky Bet may pay us a commission under a partnership agreement. Text links inside our articles are different. They stay on this site and point to our own pages, such as the Sky Bet login guide or the app walkthrough.
What Sky Bet UK Guide commission does and does not change
- It pays for our work. Commission funds research, writing and hosting.
- It does not change your deal. Odds, offers, limits and terms are set by Sky Bet alone.
- It does not buy praise. The strengths and the limits on our main Sky Bet review are published either way.
- It never involves your data. We do not ask for usernames, passwords or one-time codes, and we never collect them.
Who we are, and who we are not
Sky Bet UK Guide is not owned or run by Sky Bet, SBG Sports Limited or Flutter Entertainment Plc. The Sky Bet sportsbook is operated by SBG Sports Limited under Gambling Commission licence 67370. Please take questions about your account, bets or withdrawals to Sky Bet's official help centre, because we cannot see or change anything on your account. You can read more about the site on our About page.
Our editorial safeguards
- We take facts from Sky Bet's official help pages and rules, and we record the date we checked them.
- We never invent offers, promo codes, ratings, reviews or test results. If we cannot confirm current terms, we explain how the mechanics work instead, as we do in the bonus and promo code guide.
- Every worked example is labelled as illustrative. We do not make up odds, fixtures or streaming claims. The football betting guide follows this approach.
- Our content is for adults aged 18 and over. We encourage betting within limits you have set in advance. For tools and support, see our Safer Gambling page.
Questions about this disclosure
If you think something on the site is unclear or out of date, tell us through the contact page. We will review it and correct the page where needed.